How To Write A Short Blog
How To Write A Short Blog – Writing blog posts that are optimized for search engines and users is a skill. And like any other skill, it can be improved with practice.
It is not a complicated process as many people think. There are some simple steps you can take to ensure that everything you post on your website or blog is SEO friendly.
How To Write A Short Blog
Things like post title, blog structure, text format, headings and paragraphs are easy to configure but play an important role in ranking.
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In this post, you can learn about the 10-step process I follow to optimize the SEO of all my blog posts.
In detail, two things need to be clarified, which lead to misunderstandings by many people.
Many people think that if a blog post is optimized for search engines, it is somehow not user-friendly. It’s wrong.
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If these two conditions are not met, you have little chance of achieving high rankings and your readers are likely to “ignore” your posts.
On the other hand, if you can meet both criteria, your blog posts will rank higher in Google and users will spend more time reading and engaging with your content (commenting, sharing on social media or editing).
Content quality is one of the most important factors in evaluating a blog post, but it’s not the only one.
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A well-optimized blog post with good content has a higher chance of ranking high in search, while a well-optimized blog post with poor content has less chance of achieving high Google rankings.
In other words, you shouldn’t expect to rank high just because you’ve taken steps to make your blog post SEO friendly.
It’s the combination of good content and good SEO (including Off-Page SEO) that pushes a blog post to the first pages of Google.
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So, now that you have a better understanding of what an optimized blog post is and what it isn’t, let’s take a look at how to make sure your blog is SEO friendly (before you hit publish).
Any time you spend initially thinking about what to write in your blog post will save you later.
Every day I read few articles related to SEO and marketing from different digital marketing blogs.
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Whenever I find a title or topic that is interesting and a candidate for one of my future blog posts, I copy the URL and title into my notes.
At the beginning of each month, I create my posting schedule. Among other sources, I also go through my notes and review each saved article.
After deciding which topics to cover, I set a posting date for each topic on my Google calendar.
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When it comes time to write a post, I take a topic and do a detailed analysis (including keyword research) to answer these questions:
The next step is to write the structure of your blog. By structure, I mean defining the different parts of a post.
Dividing a blog post into different parts makes it easier to write. It is faster and more efficient to write 200 words to cover a specific part of the post rather than trying to write large sections.
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STORIES: This is especially useful when you don’t have time to finish a post in one sitting. Once the structure is ready, you can work with the different parts independently of each other without having to spend a lot of time regrouping and organizing your thoughts.
For example, before I wrote the blog post you’re reading now, I created the following structure:
Generally, a blog post should have an introduction, body, and conclusion (similar to writing an essay).
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After that, the main part can be divided into several parts. Take another look at the structure of this post and scroll down the page to see the final result.
Notice how I have divided the main body of the post (10 Tips for Writing an SEO Friendly Blog Post) into different sections.
I know some bloggers prefer to do this step first and then create the blog structure, but I find that creating a title is easier once you have a good idea of what the post is going to cover.
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If you feel that you should work on the blog title and then the structure, then follow whatever works best for your business.
An optimized title is important for SEO because it gives Search Engines a good idea of what the page is about.
”, to explain to both search engines and users what to expect in the content.
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There is some research to back this up, but as Google has pointed out many times, your URL format isn’t the only big ranking factor.
Important: If you want to change your URL after the post is published, you must add 301 redirects to maintain your ranking.
The page has only one h1 tag – it’s usually the same as the
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The important thing is that you only have one h1 tag and a heading that contains your target keywords.
Use headings in hierarchical mode: Post title should be h1 tag, followed by main sections h2 and sub-sections h3.
Getting the headings right is easy if you create a good blog structure. See the screenshot below that shows how I used headers for this blog.
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The reason for organizing your content in such a structured way is simple: It helps search engine spiders through the crawling process and makes your blog post easier for users to read (and scan).
There’s a good chance that most of your readers are on mobile, so make it easy for them to read your content.
When you write a new piece, try to “link” it to blog posts published on your blog by including internal links.
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Internal linking is a very effective and easy SEO method that has several advantages:
Getting your target keywords (and conversions) in your blog posts won’t hurt you, in fact, it’s recommended.
In other words, don’t include keywords in the text, only do it when it’s natural to read.
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To avoid keyword stuffing and repeating the same keyword over and over again, go to Google Keyword Tool or SEMRUSH and find your keyword.
These tools will give you a list of keywords that are closely related to your main keyword. Be sure to highlight some of these keywords in your blog.
Research shows that longer posts perform better in search and get more likes and mentions on social media.
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Although this is true, it does not mean that a short career is not good. Even more important is this
When you blog for a specific topic, you need to understand that you are competing with hundreds of other posts on the same topic.
Your goal is to optimize your blog posts so that they attract the attention of users and, possibly, natural links that, when properly promoted, will eventually cross over to existing posts.
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When Google evaluates the ranking of a page, it takes into account the number of links pointing to that page, not the number of words.
An in-depth post that covers all sides of the story, with good images, links to research, and useful information is more likely to get links compared to a short and less interesting post.
The best way to find out how long your blog posts will last is to open Google, search for your target keywords and check the results.
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Open the ten entries that appear on the first page and note the number of words and types of content they provide.
Hit the publish button and use every white hat method available to drive traffic to your blog.
Don’t expect instant results, it takes time to rank in Google, so don’t wait for a miracle to happen and start working on your next blog.
Improve Short Constructed Response Writing!
In point 3 above, I talked about optimizing the post title and URL; Optimizing the length of your meta description is equally important.
The description tag is a summary of the post with no more than 200 characters. Google may choose to display your description in the results, so it must be informative and interesting to encourage users to click on your link and visit your blog.
Images, graphs, graphics, videos, statistics and other media elements can make a blog post more interesting to read and increase the quality of the content.
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Although Google makes it clear that they still cannot understand the context of an image or video (when crawling a page), many webmasters fail.
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