Examples Of Smart Goals For Strategic Planning

Friday, December 16th 2022. | Sample Templates

Examples Of Smart Goals For Strategic Planning – Every year I make vague New Year’s resolutions, but this year I decided to try something different. Using the SMART (Specific, Measurable, Achievable, Relevant, Time-bound) goal framework, I changed my 2022 goal from “read more books” to “read two books a month” to achieve my goal of 24 before the end of the year. I am reading .” ” The SMART framework is an effective strategy for creating more specific and achievable goals. Plus, it gives you benchmarks against which to measure your progress—if you’re setting a bigger, more difficult goal, taking smaller steps can help you stay motivated. Here we look at what SMART goals are, why they’re important, and how you can create your own. What are SMART goals? Why are SMART goals important? Examples of SMART goals Create SMART goals Download this template for free In the world of work, the impact of SMART goals is constantly increasing. Successful marketing teams always achieve their numbers because they also set SMART goals. Use the template above to track and create your own SMART goals. What are SMART goals? SMART goals are specific goals that you want to achieve within a certain period of time. These goals must be carefully developed by the manager and their direct reports in order to be successful. “SMART” is an acronym that describes the most important characteristics of each goal. The acronym “SMART” stands for “specific,” “measurable,” “achievable,” “relevant,” and “time-bound.” All SMART goals must have these five characteristics to ensure the goal is achievable and benefits employees. Below, you’ll learn what each characteristic means and how to write a SMART goal that exemplifies them. Why are SMART goals important? It is important to set SMART goals because: They help you work with clear intentions, not broad or vague goals. They provide a way to measure success by setting benchmarks for performance. They give reasonable goals that are realistic and achievable. Reduce unnecessary or irrelevant work that may take you. away from important Define a clear start and end to achieving your achievable goals by identifying the metrics that define success and creating a roadmap to achieve those metrics. If your goals are abstract, if you don’t know what it takes to succeed, or if you don’t set a deadline for completing the steps, you can lose focus and not achieve what you want to achieve. Do SMART goals really work? In short – yes, if done right. For example, one study found that 76% of participants who wrote down their goals, made a list of goal-directed actions, and provided a weekly progress report to a friend achieved their goals—33% higher than those with unwritten goals possessors. Additionally, I surveyed nearly 300 respondents in the United States and found that 52% believe that SMART goals help them achieve their goals more often than if they did not use a SMART framework. Setting unrealistic goals and trying to measure them without taking into account past performance, setting too tight deadlines or including too many variables will lead you astray. However, these goals only work if they are formulated properly and if the motivation and pace of those working on them are taken into account. Furthermore, your SMART goals will only be successful if the employees working towards them have the tools to achieve them. Let’s take some realistic examples of SMART goals to paint a clearer picture of them. 1. Specific traffic goal: I would like to increase the traffic of our website by increasing the weekly publication frequency from five to eight. Two of our members will increase it from two posts a week to three, and our editor will increase it from one post a week to two posts a week. Measurable: Our goal is an 8% increase in traffic. Available: Our traffic increased by 5% last month when we increased our weekly posting frequency from three to five. Relevant: By increasing traffic, we increase brand awareness and generate more leads, thus providing more opportunities to close sales. Time Limit: End of this month SMART Goal: By the end of this month, we will see an 8% increase in traffic, increasing our weekly posting frequency from five posts per week to eight posts per week. 2. Specific Facebook Video Views Goal: I want to increase our average views per native video by reducing the video content mix from eight to the five most popular topics. Measurable: Our goal is a 25% increase in viewership. Available: When we narrowed our Facebook video content mix from 10 topics to the eight most popular topics, our average views per native video increased by 20%. Relevant: By increasing the average views per native video on Facebook, we increase social media following and brand awareness, thus reaching more potential customers with our video content. Time Limit: In six months SMART Goal: In six months, we’re seeing an average 25% increase in average video views per native video on Facebook, reducing the video content mix from eight topics to the five most popular topics. 3. Specific email subscription goal: I want to increase email subscribers by increasing our Facebook ad budget on the posts that historically get the most email subscribers. Measurable: Our goal is to increase the number of subscribers by 50%. Available: Since we started using this tactic three months ago, our email subscriptions have increased by 40%. Relevant: By increasing the number of email subscribers, we generate more traffic, increase brand awareness and bring more leads to our sales team. Time Limit: In three months SMART Goal: In three months, we will see a 50% increase in email subscribers, increasing our Facebook ad budget on the posts that have historically gotten the most subscribers. 4. Specific Purpose of Webinar Registration: I would like to increase the number of registrations for our Facebook Messenger Webinar through promotion through social media, email, ours and Facebook Messenger. Measurable: Our goal is a 15% increase in subscriptions. Available: Our recent Facebook messenger webinar saw a 10% increase in sign-ups when we promoted it via social media, email and our website. Relevant: When our webinars generate more leads, sales have more opportunities to close. Time limit: Until April 10, the day of the webinar SMART Goal: By April 10, the day of our webinar, we will experience a 15% increase in the number of registrations, we will promote this through social media, e-mail, us and Facebook messenger. 5. Specific Landing Page Performance Goal: I want our landing pages to generate more leads when we switch from a one-column form to a two-column form. Measurable: My goal is a 30% increase in lead generation. Available: When we A/B tested our traditional one-column form against the two-column form on our highest traffic landing pages, we found that our two-column forms converted 27% better than our traditional one-column forms, 99% significance level. Relevant: By generating more leads from your content, sales can close more customers. Time Limit: One year SMART Goal: One year from now, our landing pages will generate 30% more leads if they change their form from one column to two columns. 6. Link Building Strategy Specific Objective: I want to increase organic traffic to our website by developing a link building strategy that will get other publishers to link to our website. This increases our ranking in search engine results, allowing us to generate more organic traffic. Measurable: Our goal is to have 40 backlinks to our company’s website. Available: According to our SEO analysis tool, there are currently 500 low-quality links to our website from elsewhere on the Internet. Considering how many partnerships we currently have with other companies and generating 10 new inbound links per month without any disclosure on our part, 40 additional inbound links from a single link building campaign is a significant but achievable goal. Relevant: Organic traffic is the main source of new leads and backlinks are one of the biggest ranking factors on search engines like Google. If we build links from high-quality publications, our organic ranking increases, resulting in increased traffic and leads. Time Limit: In four months SMART Goal: In the next four months, I will build 40 additional backlinks pointing to www.ourcompany.com. To do this, I will be working with Ellie and Andrew in our PR department to liaise with editors and develop an effective outreach strategy. 7. Specific churn reduction goal: At my company, I want to reduce customer churn by 5%, as all customer churn reflects the quality and perception of our service. Measurable: Engage with 30 at-risk customers per week and provide daily customer service to five new customers during the onboarding process. Available: Our product offering has just improved and we have the opportunity to invest more

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