How To Write A Professional Blog
How To Write A Professional Blog – If you’ve spent any time on the internet, you’re no doubt familiar with blog posts. After all, you’re reading one right now. Blog posts are individual entries that make up a blog, such as episodes of a TV show or journal entries.
Blogging can serve many purposes. First of all, it’s a great way to establish yourself as an authority in your field of expertise. This can be an effective way to increase traffic to your website and educate people about interesting topics. Additionally, blogs are the perfect place to showcase your writing.
How To Write A Professional Blog
A blog post is a piece of content published on a blog, a short form of the now older term blog, an online platform for publishing written content. A blog can be part of a website or a stand-alone website. The blog you’re reading now is an example of the former, while Pioneer Woman is an example of the latter. Both consist of blog posts and content pieces covering a single topic, and can (but don’t have to!) contain images and videos alongside the written content.
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Written content is the main component of a blog post. A YouTube channel is not a blog because it is pure video – it can be considered a blog, short for a video diary. Likewise, a blog is not a source of pure still images, such as an Instagram account.
In the early days of social media, when platforms like MySpace and Live Journal dominated, blogging and social media were much more intertwined than they are today. Now they are largely separate, but many bloggers promote and post their work on social media to increase traffic to their blog and promote their personal brand.
Blog posts can be standalone pieces or part of a longer series. They also come in different forms:
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In a how-to blog post, the blogger explains the steps the reader must take to complete the task. Recipe blog posts are a popular example of a blog post.
A portmanteau of lists, articles, and so-called “lists,” list-based blog posts are organized as lists of related entries. It could be a product, a historical event, a quote, a picture, or a list of unusual and interesting facts like Cracked.com. Here you’ll find list-based articles from many blogs like BuzzFeed, Boring Panda, and more.
News blog posts link to trending news articles and provide the blogger’s thoughts on that news article. It’s not just about reposting news articles; based on the information contained in the news article, including assumptions, and opinions with which to agree or disagree.
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In this type of post, the blogger introduces the interviewer and provides some information about the interviewer and their work. This is followed by a transcript of the interview, sometimes accompanied by additional information written by the blogger. You can find interviews on a variety of blogs, including the Rotten Tomatoes blog.
In review articles, a blogger reviews movies, video games, TV shows, books, and products. . . nothing, really. What’s so good about Trader Joes? is a popular example of a blog that focuses on product review posts. Review articles can focus on a single product or medium, or they can be organized into list-based articles. An example of the latter can be found at 99designs, who regularly review design software and website platforms.
A personal blog post, like a personal essay, is where a writer discusses their personal experiences, thoughts, and/or opinions. Typically, you’ll find these types of posts on personal blogs rather than corporate or professional blogs. However, a blogger who normally publishes other types of blog posts may occasionally publish personal blog posts to build a more personal relationship with their readers.
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A commenter’s blog post is similar to a blog post in that it provides detailed and objective commentary on its topic. The difference is that this type of blog post doesn’t have to be presented in a linear, step-by-step manner, and it doesn’t have to explain how to complete a task.
This type of blog post can explain the social and economic trends that led to a particular historical event or the basics of a topic. The Coinbase blog has many explanatory articles, including a section on how to keep your cryptocurrency safe.
Sometimes blogs publish long explanatory articles intended to provide a comprehensive overview of their topic. These blog posts are often labeled as “the ultimate guide” or something similar.
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As the name suggests, image-based blog posts are posts that focus on images. A post can be an infographic or a multi-image post. Whatever it is, it at least includes a copy to give the reader context for the images – making it a blog post, not a photo album.
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Before you can write a blog post, you need to actually have a blog. If you have a website, find out if you can create a blog on the platform you use. Many templates available on popular website platforms like Squarespace and Joomla make it easy for you to start blogging right on your website.
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If you can’t create a blog through your web hosting/design platform or don’t have a website, you’ll need to create your blog from scratch. There are many ways to do this, some of which require more technical skill than others. You can choose an off-the-shelf platform like Wix or Squarespace, or you can go with a more DIY option like WordPress.
Setting up your blog means setting up a budget for your blog. You will need to pay the following:
Blogging can be free, but remember that it generally means you can’t use a custom domain name and there will be ads on your site. For a low-budget personal blog, expect to set everything up and spend a hundred bucks a year on hosting. In some cases, blogs can cost thousands of dollars to create and run – these are usually custom-designed, high-traffic blogs that require a lot of bandwidth.
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As your blog grows, you can recoup costs by selling ad space on your blog. Another strategy that some bloggers use to keep costs down is affiliate marketing, where you link your partner’s online product listings to your content; You will receive a portion of their earnings by posting their links.
Some bloggers prefer to post on major social media platforms instead of starting their own blog. One of these platforms is Medium. Another is Tumblr, which hearkens back to the early days of social media by combining social media and blogging capabilities into one platform.
If you blog and gain popularity, you can guest blog on larger, more established blogs. Many of these blogs publish articles primarily, or even exclusively, from guest bloggers. And you can get paid for it!
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Once you’ve got your blog up and running, it’s time to choose a topic for your first post.
What can you write about with ease and passion? If your blog is related to your business, consider blog post ideas that promote your brand while providing value to your target audience. For example, let’s say you run a dog walking business. Think about what your customers would like to read about titles that they would click on, read, and share with others. You might come up with a few different topics:
Ask your customers about topics they want to read about on your blog. You might be surprised at what they have to offer! Another great way to come up with topics for your blog is to see what content other people in your industry are posting. This doesn’t mean you have to steal ideas or steal their work; Take inspiration from competitors’ blog posts and find ways to cover similar topics from a different perspective and in your own unique voice.
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As with any writing project, following the writing process will ensure you produce a well-crafted and well-crafted piece. Blog posts are no exception. Once you’ve decided on a topic for your first blog post, create an outline. Enter the title of your work and the main idea you want to convey in your article. These main points are likely to become separate sections, each with its own heading and sub-heading.
An easy way to write an outline for your blog post is to follow an essay-like structure. Your blog post starts with an introduction, followed by body parts, and finally a conclusion. But unlike an essay, a blog post conclusion includes a call to action. (We’ll talk about that in a bit.)
Once your outline is complete, it’s time to start writing!
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