How To Write A Sales Email Template
How To Write A Sales Email Template – As startup sellers, we are constantly looking for a scalable and repeatable sales process. We all want our sales team to run like a well-oiled machine, but there’s always one aspect of the process that’s fragmented and hard to track. The part of the process that seems least repeatable is seller effectiveness on sales emails.
You need to ask yourself a question, “Do I know what my sales team is emailing people?”
How To Write A Sales Email Template
Maybe not. As on the phone, the salesperson always has their own style of communication. The same applies to email. What you email prospects is just as important as what you tell them over the phone or in person.
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But see what they’re broadcasting? Do you spend as much time checking emails as you do calling checks? Chances are your sellers are losing most of their business to email exchanges.
Here are some sales email tips and templates to help streamline your results tracking process and train your team to succeed with email.
When I work with sales teams using Closure, I urge them to follow these four simple rules to get the most out of email templates:
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Now that we have some guidelines, here are 10 sales email templates I’ve used at Close for different stages of the sales process over the years.
The structure is simple because you only want one thing to happen. Call as soon as possible. Don’t use email to explain everything you do. All of this information should be on their website, which they almost always check before replying.
As an example, here’s a cold email I would send if I were trying to sell Dropbox to a law firm:
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The point of writing emails this way is to quickly explain who, what, why, and when. When the prospect opens the email, they visit the website and decide if they want to learn more. Your decision to reply has little to do with what you said in your email. It’s all about what your website says.
Email also mitigates potential sales. Because you are not sure whether the potential customer is even qualified to buy your product. They just want to know what they’re up to, and if they’re qualified, you can show them what you’ve been working on.
Be aware that you are asking someone for time outside of their busy schedule. Handle the situation carefully and make it easy for them. Stop asking them if they got your last email. They did. He chose to ignore it.
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Make it as easy as possible for the prospect to respond with whatever you want. This email clearly states that they should reply with a day and time for the call. Adding three unique times to a call means you wrote that email specifically for them. It means you looked at your calendar and asked for three opportunities for yourself.
Another helpful tip is to display the time in your time zone. Make it easy for them, don’t let them set the time zone. this is your job
If they reply with a time and it’s already taken, tell them and suggest another time or call a colleague. You will understand.
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Disable the time zone trick: Before importing leads, add a column called “Time Zone” to your leads. Then research with your team what time zones the prospect might be in. Import this column as a custom field. This is how you can add a custom time zone to your email template to save time as follows:
Quick response emails are designed to give people feedback on the development of your product or service. If you want to educate a potential customer about something new, don’t start by telling them your entire product or service from the start.
The purpose of this email template is to get some sort of reply. The answers will be everywhere, but this will give you some direction on how to proceed with the game board.
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As your product and business mature, your pipeline for missed opportunities could turn into a plethora of new customers.
Make sure your team logs why they decided not to proceed at all. With this information, you can send an email to remind them why they didn’t check out and let them know you took care of it:
At close, use custom fields to enter reasons for losing the opportunity. So when a new feature launches, you can use a specific tag to reference the lost opportunities in Close and reintroduce them. For example:
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Again, just looking for feedback. Moving on to the next step will help get the prospect back on track.
Cold calling is an effective way to get a quick response to your opportunity. Even calling them to set up a follow-up call can save you a lot of time and send a message that you’re serious about moving things forward.
If they don’t answer your call, it’s best not to leave a voicemail. Voicemails are annoying, leave a lot of traces and nobody controls them anymore.
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We’re all familiar with this situation: You’re at a point in the sales process where you have everything you need to close the deal. But it’s not closed yet. You tell yourself “something is missing”. but what is it?
The purpose of this email is to let the prospect know that you have done everything they asked for. There shouldn’t be anything else, but if you suspect something else is stopping it, it’s up to you to figure out what it is and address it as soon as possible.
This type of email is perfect when you don’t know what to do next. They think they’re a good fit for your product, and they said so. But why aren’t you guys working together yet?
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A good way to measure how far you are from closing the deal is to ask about closing. If you ask early and often, the prospect will tell you what’s missing from closing the deal.
They will give you the necessary directions to reach your destination. To ask for a deal, you have to believe it’s a customer:
Basically, email templates are short and easy to remember. However, the reason they are templates is not necessarily because of the content. They’re templates that help your team figure out what type of email performs best.
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Your sales team is better off knowing that your “Ask to Close” template will get a better response rate than your “Quick Response” template.
The content of your sales emails will be a constant work in progress, and to ensure that progress is positive you need to track their performance.
The average B2B buyer receives over 100 emails per day, of which 23% are opened and only 2% are clicked. Here are 3 tips to make your sales email unique. With open rates ranging from 15% to 28% depending on your industry, you need to make sure the emails you send have the best chance of being opened.
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And to do that, you need templates that work. Here are 10 examples to get you started.
– This is where you need a strong call to action to get the prospect to take action.
I see on your careers page that you are currently looking for a Global Inside Sales Executive for .
Reply Method: How To Make Your Own Cold Email Template
At , we specialize in working with major software companies to help them find the top 1% of sales talent. We have a long history of working with East Coast software companies and have built an extensive network of sales talent.
We have placed top sales talent with companies like , and the average rate of talent we place is 112%.
We can help you find a rock star in the office and close open positions in about two weeks. Do you have 15 minutes tomorrow/Wednesday to talk about this?
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A proven copywriting technique, AIDA quickly transforms into cool email templates. Check out the second example above and you can see this in action.
FOMO (Fear of Missing Out) is an incredibly powerful sales technique that has been around in advertising for many years. In its simplest form, it convinces you to make quick decisions based on an offer that won’t last very long.
In example 1, you can see how the template mentions how well they’ve responded to people who want to sign up – they’ve had so many responses in such a short amount of time that they’ve had to “close the doors”.
Crm Ready Sales Email Templates For Every Step In The Sales Process
Example 1 ends with “the clock’s ticking”. Get in while you still can. It’s not particularly sophisticated, but you can feel the clock ticking – you must act.
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